
HARRISON, NY — June 30, 2026 — URC, a global leader in smart residential and commercial automation, today announced a significant expansion of its partnership with Rollease Acmeda, a pioneer in precision window covering technology. This enhanced collaboration integrates Rollease Acmeda’s premium Automate® shading line, including the Automate Pulse PRO hub and their expanded standalone wired motor control solutions, directly into URC’s award-winning Total Control® ecosystem and its groundbreaking new Automation Engine.
Building on a relationship that officially launched in early 2021, URC and Rollease Acmeda have spent years refining the intersection of automated shading and professional control. Their initial collaboration introduced a seamless integration between URC’s Total Control platform and the Automate Pulse Hub, allowing for one-touch, voice-controlled, and app-based management of high-performance shade systems. This foundational work enabled features like geofencing, custom macros, and "Good Morning" scenes, where shades synchronize with lighting and climate, while offering dealers a simple, intuitive setup via Wi-Fi or Ethernet.
Today’s announcement marks a new chapter in a relationship that has spanned years. By combining Rollease Acmeda’s world-class motorization hardware with URC’s sophisticated control software, the two companies are delivering a unified, reliable, and deeply intuitive experience for both professional integrators and homeowners.
Intelligent Shading and Unified, Reliable Control
The integration of the Automate Pulse hub integrates with URC’s new Automation Engine to provide "Intelligent Shading" capabilities that transform passive window treatments into active participants in home wellness. Benefits of this unified system include:
- Predictive Environmental Adjustments: Utilizing the home’s exact latitude and longitude, the system monitors sun position, UV index, and cloud cover in real-time. Shades adjust automatically every few minutes to reduce glare, protect expensive interiors from UV damage, and optimize climate control.
- Two-Way Feedback and Live Status: The Automate Pulse 2 driver provides users with precision two-way communication. Homeowners can view exact shade positions (0-100%) and monitor the battery health of wire-free motors directly from URC’s high-resolution touch screens and handheld remotes.
- Intuitive, Frictionless Operation: Through URC’s unified interface, users can trigger complex scenes with a single tap or voice command. Whether it’s a "Movie" scene that lowers shades and dims lights or a "Good Morning" routine that slowly opens shades based on the sunrise, the experience is seamless and instantaneous.
The Automate Pulse PRO is the central hub that connects your RF motorized shades to your smart home with full two-way communication allowing for position reporting, signal strength, and battery levels, enabling simple, reliable control from anywhere. It brings together app, voice, and automation into one seamless experience - allowing users to adjust shades instantly, create personalized scenes, and integrate with other smart devices throughout the home. With stronger signal performance, consistent connectivity, and Matter compatibility, Pulse PRO ensures everything works together effortlessly, delivering a smarter, more responsive living environment.
The Automate range also offers RS485 motors delivering wired power and communication for consistent, high-performance shade control. Supporting both low voltage and line voltage configurations, they connect directly with URC’s control platform via open RS485 communication - enabling secure, real-time operation and streamlined system integration without reliance on wireless networks.
“Our goal is to make advanced shading simpler to deploy at scale. With the Automate Pulse PRO Hub and URC’s platform working synchronously, dealers can deliver reliable projects with discrete control, two-way status, and powerful automation outcomes - with streamlined, simple setup. It’s a practical integration that allows integrators to integrate systems, faster,” stated Mike Schratz, Rollease Acmeda’s Chief Product Officer.
Simplified Programming and Dealer Success
A primary focus of this partnership is the "ease of programming" for the dealer. URC’s Automation Engine and Accelerator software allows dealers to deploy sophisticated shading logic without the need for extensive custom coding. Key dealer benefits include:
- Automated Solar Tracking: Dealers can enable solar-aware shading with zero custom programming, relying on the Engine's native ability to calculate solar movement.
- Rapid Deployment: The Pulse PRO hubs support high-speed connections over Wi-Fi or Ethernet, allowing for reliable control of up to 30 shades per hub.
- Seamless Retrofits and New Builds: With support for both battery-powered and hardwired solutions, URC dealers can offer a tailored solution for any environment, from simple one-room retrofits to complex, new-construction wired systems.
The Brand of Choice for an Open Ecosystem
URC remains the control and automation brand of choice for dealers and users who demand flexibility. Built on a legacy of over 30 years of innovation, URC’s Total Control platform is designed to be the "central brain" of the smart home. Unlike proprietary manufacturers that lock users into a single brand’s hardware, URC works with hundreds of global brands to ensure a flexible, open ecosystem. By refusing to prescribe proprietary solutions, URC empowers dealers to select best-in-class endpoints, like Rollease Acmeda shades, to fit the specific needs of every project.
“Our primary focus remains on supporting our dealers and helping them improve their businesses through meaningful, effective strategies," stated Joseph Spinelli, URC's Senior Director Product. "URC and Rollease Acmeda have partnered since 2021, and over the years, we have seen that automated shades are a rapidly growing area for URC dealers. This deeper integration significantly elevates that key business, giving our partners the most advanced, reliable tools to create homes that are not just connected, but truly intelligent.”
For more information about URC and the Automate integration, please visit urc-automation.com.
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About Rollease Acmeda
Rollease Acmeda innovates, designs and manufactures window covering hardware systems and specialty fabrics for manual and automated shade solutions used in both commercial and residential applications. We have a global team of close to 300 associates, with eight distribution facilities across the United States, Mexico, Australia, and New Zealand, shipping to dozens of countries worldwide. Our brands include Automate smart shading solutions, Zipscreen outdoor shades, Texstyle specialty fabrics, and Rollease Acmeda indoor and outdoor hardware systems and solutions.
